Florian Heinemann

Florian Heinemann

Florian is a Founding Partner at Berlin-based early stage VC Project A where he is responsible for Marketing, CRM, and BI. Prior to that role, he was an MD at Rocket Internet (2007-2012). At Rocket, he was instrumental in building Zalando, Global Fashion Group, and eDarling/Affinitas.

Prior to Rocket, Florian was Co-Founder/MD at JustBooks/AbeBooks (1999-2002, exit to Amazon) and a Co-Founder of the online marketplace antibodies-online.com. Florian has been an investor/business angel in close to 100 startups including Trivago (seed investor), Zalando (founding investor), Home24 (founding investor), CityDeal (founding investor), Audibene (seed investor), Affinitas/eDarling (founding investor), ClassPass (early stage investor), Mimi (seed investor), Bitbond (seed investor), and Movinga (early stage investor). Moreover, he has been on the several boards, e.g. of Internet Stores and Auctionata.

Florian holds a Doctorate’s degree in innovation management/entrepreneurship from the RWTH Aachen and a Master’s degree in business administration from WHU Koblenz. He has been at Visiting Scholar at the Wharton School and a fellow of the German National Academic Foundation.