ESMT Annual Forum 2018

ESMT Annual Forum

TECHNOLOGY
Managing the future

June 7, 2018

Technology is rapidly transforming our world. Whether evidenced by the latest smartphones, smart homes, or “smart industry,” technological innovations are shaping the personal and the political, the everyday and the future. Businesses are both leading the charge for change and seeking to understand how to harness these developments in innumerable ways.

The ESMT Annual Forum invited attendees to examine the challenges, opportunities, and impacts of technology in business. What are the lessons to be learned from big data analytics, and how can business leaders use them to drive organizational change? How will technology support innovative business models and shape competitive market strategies? In what ways will robotics and artificial intelligence transform traditional industries in sustainable ways?

Forum keynotes and panel discussions brought together political and business leaders, academics, and technology experts to discuss these questions and others. Additionally, breakout sessions led by ESMT faculty and external experts invited participants to focus on specific outcomes of technology implementation in business.

Vertical Tabs

Program 2018

Program 2018

TECHNOLOGY
Managing the future

JUNE 7, 2018

9:00 a.m. – 6:30 p.m.

9:00 a.m.    

REGISTRATION AND NETWORKING BREAKFAST
 

10:00 a.m.

WELCOME
Jörg Rocholl
President and EY Chair in Governance and Compliance, ESMT Berlin

OPENING REMARKS
Dieter Zetsche
Chairman of the Board of Management, Daimler; Head of Mercedes-Benz Cars

KEYNOTES
Carsten Spohr
Chairman of the Executive Board and Chief Executive Officer, Deutsche Lufthansa

Tom Enders
Chief Executive Officer, Airbus

11:15 a.m.

COFFEE BREAK
 

11:45 a.m.

MORNING PANEL - Bringing Technology to Market

Ayla Busch
Co-CEO and Co-owner, BUSCH
Jack Cheng
Co-founder and Executive Vice President, NIO; Chief Executive Officer, XPT
Don Gao
Chief Executive Officer, Positec Group
Olaf Plötner
Professor, ESMT Berlin
Frank Stieler
Chief Executive Officer, KraussMaffei Group

Moderator:
Julia Bauer
Television and event presenter

1:00 p.m.

NETWORKING LUNCH
 

2:15 p.m.

BREAKOUT SESSIONS
Beyond bitcoin: The business case for blockchain
Christoph Burger
Senior Lecturer, ESMT Berlin

Managing complexity in the age of the machine 
Francis de Vericourt

Professor of Management Science, ESMT Berlin

N=1: Targeting the individual customer    
Johannes Habel

Associate Professor, Program Director, and Co-director, Hidden Champions Institute (HCI), ESMT Berlin

Nothing is for free – data-driven optimization of (freemium) business models
Stefan Wagner
Associate Professor of Strategy and Director of PhD Studies, ESMT Berlin

Starting out with the right questions - a key factor for successful digital transformation
Claire Cizaire
Chief Technology and Innovation Officer, Mazars
Patrick Oelze
Senior Manager, Mazars
Chair: Bianca Schmitz, ESMT Berlin

3:30 p.m.

COFFEE BREAK
 

4:00 p.m.

KEYNOTE
Edzard Overbeek
Chief Executive Officer, HERE Technologies

4:15 p.m.

AFTERNOON PANEL - Driving Innovation with Data Analytics

Katrin König
Vice President Data Analytics Center of Excellence, Deutsche Post DHL Group
Nicolas Miailhe
Co-Founder, The AI Initiative; Co-Founder and President, The Future Society
Catalina Stefanescu-Cuntze
Professor of Management Science, Deutsche Post DHL Chair and Dean of Faculty, ESMT Berlin
Walter Haas
Chief Technology Officer, Huawei Technologies Deutschland
Ari Ezra Waldman
Professor of Law and Director of the Innovation Center for Law and Technology, NYLS

Moderator:
Ali Aslan
Journalist and television host

5:30 p.m.

KEYNOTE
Peter Altmaier
Federal Minister for Economic Affairs and Energy

5:50 p.m.

CLOSING REMARKS
 

6:00 p.m.

CHAMPAGNE RECEPTION

 

Speaker 2018*

Speaker 2018*

*position at the time of event

OPENING AND KEYNOTES


©BMWi/Susanne Eriksson
Peter Altmaier
Federal Minister for Economic Affairs and Energy
Tom Enders
Tom Enders
Chief Executive Officer, Airbus
Edzard Overbeek
Edzard Overbeek
Chief Executive Officer, HERE Technologies
Jörg Rocholl
Jörg Rocholl
President and EY Chair in Governance and Compliance, ESMT Berlin
Carsten Spohr
Carsten Spohr
Chairman of the Executive Board and Chief Executive Officer, Deutsche Lufthansa
Dr. Dieter Zetsche
Dieter Zetsche
Chairman of the Board of Management, Daimler
Head of Mercedes-Benz Cars

PANEL DISCUSSIONS

Ali Aslan
Ali Aslan
Journalist and television host
 
Julia Bauer
Julia Bauer
Television and event presenter
 
Ayla Busch
Ayla Busch
Co-CEO and Co-owner, BUSCH
 
Jack Cheng
Jack Cheng
Co-founder and Executive Vice President, NIO
Chief Executive Officer, XPT
 
Don Gao
Don Gao

Chief Executive Officer, Positec Group

 
Katrin König
Katrin König
Vice President Data Analytics Center of Excellence, Deutsche Post DHL Group
 
Nicolas Miailhe
Nicolas Miailhe
Co-Founder, The AI Initiative; Co-Founder and President, The Future Society
 
Olaf Plötner
Olaf Plötner
Professor at ESMT Berlin
 
Catalina Stefanescu-Cuntze
Catalina Stefanescu-Cuntze
Professor of Management Science, Deutsche Post DHL Chair, and Dean of Faculty, ESMT Berlin
 
Frank Stieler
Frank Stieler
Chief Executive Officer, KraussMaffei Group
 
Ari Ezra Waldman
Ari Ezra Waldman
Professor of Law and Director of the Innovation Center for Law and Technology, NYLS
 

BREAKOUT SESSIONS

Christoph Burger
Cristoph Burger
Senior Lecturer, ESMT Berlin
 
Johannes Habel
Johannes Habel
Associate Professor, Program Director, and Co-director, Hidden Champions Institute (HCI), ESMT Berlin
 
Francis de Vericourt
Francis de Vericourt
Professor of Management Science, ESMT Berlin
 
Stefan Wagner
Stefan Wagner
Associate Professor of Strategy and Director of PhD Studies, ESMT Berlin
 

 

Breakout sessions

Breakout sessions

BEYOND BITCOIN: THE BUSINESS CASE FOR BLOCKCHAIN
Christoph Burger, Senior lecturer, ESMT Berlin

Bitcoin and other cryptocurrencies are the hype of today’s financial and technology news. But there is a veil over the risks and benefits of blockchain, its underlying technology. What are the main characteristics of this technology? How can it benefit businesses? What are the implications? This session – for blockchain experts, amateurs, opponents, and enthusiasts – will address blockchain’s development, its business applications, and its challenges.

Christoph Burger is a senior lecturer at ESMT Berlin whose research focus is on the energy sector, innovation, blockchain, decision making, and negotiation. He is coauthor of the dena/ESMT study on “Blockchain in the Energy Transition” and of the book The Decentralized Energy Revolution – Business Strategies for a New Paradigm. He directs and teaches the ESMT courses Decision Making, Blockchain, and Innovation As a Corporate Model in addition to customized programs and programs for senior executives.


MANAGING COMPLEXITY IN THE AGE OF THE MACHINE
Francis de Véricourt, Professor of Management Science, ESMT Berlin

The machine is increasingly outperforming humanity at solving very hard problems, from playing the ancient Go board game to discovering new drugs or diagnosing cancers. Although the rise of the machine is mostly perceived as a technological disruption, it is at heart a radical shift of mindset to tackle complexity. This session will explore what leaders and decision makers need to know about the nature of this alternative perspective on complexity, how it radically differs from traditional approaches, as well as its most fundamental limitations.

Francis de Véricourt is a professor of management science at ESMT Berlin. His research interest is in the area of data-driven and managerial decision making, with a current focus on healthcare, business sustainability, and service systems. He is the author of many research articles, has extensively published in leading academic journals, and has received a number of awards in addition to holding editorial positions in flagship journals in operations research and management science.


N=1: TARGETING THE INDIVIDUAL CUSTOMER
Johannes Habel, Associate Professor, Program Director, Co-director, Hidden Champions Institute (HCI), ESMT Berlin

Donald Trump used it, the Brexit proponents used it, and companies are increasingly exploring its benefits: microtargeting, a method that allows marketers to automatically profile individuals and customize their offers accordingly. In this interactive session, you will learn what microtargeting is, how it works, and how far the technology has progressed. We will also try to look into the future of microtargeting and discuss its ethical ramifications.

Johannes Habel is an associate professor and program director at ESMT Berlin. In his research and teaching, he focuses on the sales and marketing strategies of so-called hidden champions, that is, highly successful SMEs with low levels of public recognition. His research passion lies in analyzing how to improve the success of large field forces. His work has been published in some of the world’s leading academic management journals, including the Journal of Marketing.


NOTHING IS FOR FREE – DATA-DRIVEN OPTIMIZATION OF (FREEMIUM) BUSINESS MODELS
Stefan Wagner, Associate Professor of Strategy and Director of PhD Studies, ESMT Berlin

Freemium pricing is pervasive in the mobile apps market, where consumers strongly favor apps that are free and monetized through in-app purchases rather than advertisements. It spans news publishing, music streaming, consumer software, online gaming, online retailing, professional networking platforms, and dating sites, but it can also be found in tangible products such as Tesla vehicles. Although the basic freemium design is the same across platforms and products – the combination of free and paid-for content – there is nevertheless broad variation in the specific implementation of freemium pricing. Despite the widespread use of the freemium pricing model and the enormous heterogeneity in its implementation, little is known about its effectiveness or how consumer demand responds to such pricing. In this session, we will discuss the major drivers for the profitability of freemium models and will look at how experimentation can help firms to optimize the design of freemium-based models.

Stefan Wagner is a tenured associate professor of strategy at ESMT Berlin who has been a senior fellow at the Berlin Centre for Consumer Policies since 2016. In addition to venture creation and growth strategies for young firms, his research interests cover the intersection of firm strategy, technological innovation, industrial organization, and law. His current focus is on the interaction of the changing landscape of intellectual property rights (in particular patent systems) and firms’ strategies regarding their innovative activities.


The Hidden Champions Institute (HCI) is the world’s first academic institution dedicated to hidden champions, thus providing them with an academic home. The HCI presents one of its strategic partners in a session chaired by ESMT Berlin to illustrate issues relevant for (not only) hidden champions.

STARTING OUT WITH THE RIGHT QUESTIONS - A KEY FACTOR FOR DIGITAL TRANSFORMATION

A workshop introduced by Claire Cizaire, Chief Technology and Innovation Officer, Mazars, and moderated by Patrick Oelze, Senior Manager, Mazars
Chair: Bianca Schmitz, ESMT Berlin

Get inspired by a practical example of how a transformation process can be conceived and implemented in compliance with tax and IT-specific requirements. Looking at the current business model, its pain points and strengths, we will identify the most powerful lever for the company: business process digitization or the digital transformation of the business model itself. In a second step we will work out what would be the first sprints on the road to implementation.

Claire Cizaire is a GenY entrepreneur, executive and data scientist. Claire holds an MSc from the French engineering school Supélec and a PhD from MIT. She began her career in 2007 as a strategic consultant at Mars & Co in London. Claire then founded a US-based start-up specialised in pricing and yield management. In 2014, she joined VINCI to head its ESCOTA Toll Operations Department and lead VINCI Autoroutes’ group innovation strategy. Claire is fluent in English, French and Mandarin.

As an auditor and advisor Patrick Oelze advances the digital transformation of legacy business models. Starting from a comprehensive analysis of the existing business model Patrick fosters the implementation of innovative tools and methodologies for Mittelstand and large companies. Patrick lives in Sweden and has his main office in Berlin. He is a regular speaker and contributor at University of Leipzig, Berlin School of Economics and Law, Leon Hess Business School (NJ) and closely collaborates with leading start-ups in an international context.